Zumba Fitness News: Zumba no longer just exercise, it’s big business

Zumba no longer just exercise, it’s big business

June 25, 2012 1:39 PM ET

By Kevin Gray

MIAMI (Reuters) – Alberto Perez started out as a street performer and then an aerobics teacher in Colombia, making extra cash on the side teaching the wives of businessmen how to dance in nightclubs in his hometown, Cali.

Today, he stands at the center of the Zumba exercise craze, having helped transform Zumba Fitness, a private company, into a rapidly growing fitness empire with heavyweight investor backing.

“I’m not a businessman, but I knew this had the potential to be something special,” said Perez, who along with two Colombian associates founded the Miami-based company.

Zumba, a Latin dance-inspired aerobic workout, has exploded from a Miami gym phenomenon to infomercial and DVD smash hit into a global craze with some 12 million people taking classes every week in at least 125 countries. Zumba Fitness now boasts being the largest branded fitness program in the world.

Started on a shoestring budget in a Miami garage nearly 11 years ago, Zumba Fitness now has more than 200 employees, and a pair of New York investment firms are betting the craze has staying power.

What began as a company focused on fitness has evolved into a lifestyle and entertainment brand combining e-commerce, apparel and music, and a sought-after outlet for stars like hip-hop artists Pitbull and Wyclef Jean and reggaeton singer Don Omar who have turned to Zumba to promote their music.

Read more: http://money.msn.com/business-news/article.aspx?feed=OBR&date=20120625&id=15262523

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Zumba is in Hong Kong!! – News

Hello Zumba friends!

As some of you know, I will be making another trip to Asia for work (my day job at the Asian Liver Center at Stanford University) to Hong Kong during the last week of April (don’t worry, Claire and other fabulous 24HF Zumba Instructors will be rocking your world while I am gone).  I was looking for Zumba classes in Hong Kong since I will surely be missing it with all of you!  I came across this article “Zumba Sweeping the Dance Floor” as well as Zumba classes at California Fitness.  So I’ll let you know how it goes!

Happy Hump Day!

Alena

Keeping a beat for earthquake victims – News!

Keeping a beat for earthquake victims

Hello everyone!  I wanted to share the news article about our awesome Zumba for Charity event this past Sunday!

“I’ve always know that I wanted to make a difference in the world,” said Villanueva. “It’s an emotional high being able to make a meaningful impact in people’s lives.”

Keeping a beat for earthquake victims, Jackie Torres, January 26, 2010

Hey San Deigo Zumba peps! – News

JOIN THE PARTY™ — ZUMBATHON® WITH BETO FOR AUGIE’S QUEST!

HELP FIGHT MUSCULAR DYSTROPHY & FIND A CURE IN AUGIE’S LIFETIME.

Master Class with Beto

Date: Thursday, March 11, 2010
Time: Doors Open at 6:00pm and the Master Class begins at 6:30pm
Location: San Diego Convention Room 20111 West Harbor Dr.San Diego, CA 92101
Ticket Price: $25
Register here.