Media Coverage from the Zumba Convention 2009

Zumba Fitness(R) Annual Convention Draws Thousands

HOLLYWOOD, FL — 09/22/09 — Zumba®, the acclaimed fitness-party workout that features contagious Latin rhythms and boasts a global following of millions, recently celebrated its second annual convention with a record-breaking 2,200 instructors from around the world in attendance.Reflecting the ever-expanding popularity of Zumba, the 2009 convention, held in Orlando, Florida over Labor Day weekend, boasted the largest instructor attendance to date. The event, which featured a jam-packed schedule of workshops, master classes and training sessions, culminated in an epic fitness-concert, the revolutionary and exhilarating Zumbathon.

Zumba, an innovator in the fitness world, continues to evolve its offerings and reach new audiences with the launch of two brand-new highly anticipated programs — Zumbatomic® and Aqua Zumba(TM).

Reaching out to a new generation, Zumba Fitness® introduced a ground-breaking fitness program for children ages 4-12 years old. Over the weekend, 1,000 instructors trained in Zumbatomic, learning how to use the Zumba Fitness® philosophy of incredibly fun exercise to motivate and inspire kids to embrace fitness. Instructors who attended the convention workshop were among the world’s first to learn Zumbatomic’s choreography breakdowns, personal development “games,” and youth-tailored cardio techniques, all of which help kids develop critical skills such as coordination, discipline, confidence and teamwork.

Soon to create waves of excitement in pools across the country, Aqua Zumba also debuted at the 2009 convention, bringing a fresh, energetic workout to the water. The Aqua Zumba workshops trained instructors to create a challenging and fun aqua workout, incorporating the signature Zumba Fitness® formula.

The recent weekend celebration also featured Zumba’s growing family of partners, including 24 Hour Fitness, AFAA, American Laser Centers, Club Med, IDEA, LOA Fitness for Women, AEA, Gold’s Gym, NETA – National Exercise Trainers Association, Silver&Fit, Rio Soul, Vistaprint, H2O Water Wear Inc., Polar Electro Inc., Shoes4Fitness, River Wellness Clinic, SCW Fitness, and AV Now Fitness Sound.

About Zumba Fitness®

The Zumba® program is a fitness-party(TM) with a contagious blend of Latin rhythms and easy-to-follow dance moves that provides an exciting and effective workout to a global community, either at home or in the gym. The Zumba program is available in a four-disc DVD collection featuring creator Beto, and offered in 40,000 class locations worldwide. For more information, to find a class, or to purchase the DVD Collection, visit www.zumba.com.

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Source: EarthTimes, September 22, 2009

Last updated: 3/31/10

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